Why Your Company Should be Made of Windows Instead of Walls
Transparency has become a buzzword as the social media revolution has disrupted the old ways of doing business. It is no longer acceptable to hide business activities behind walls by concealing company operations and keeping employees and customers apart. Under that obscure model, business leaders cannot expect to attain people who will like and trust them, or who will return to do business with them again.
Your brand is either ubiquitous or invisible in the world of social media. Part of that ubiquity is allowing your audience to see and know candidly the personality and performance of your company. Where yesterday's companies succeeded, despite having informational fortresses, today's companies are fully exposed by social media and growing, despite being out in the open. There is nothing to hide when a core part of a company’s business strategy is to do the right things to serve their customers and their bottom line at the same time.
You've probably heard of Zappos. They are a shoe company that has dominated their market. They have over 200 employees, all of whom tweet on Twitter as part of their daily job responsibilities (including CEO, Tony Hsieh). In nine years they went from zero to $1 billion in sales, and - according to Mr. Hsieh - the No. 1 driver of that growth has been repeat customers and word-of-mouth advertising.
Granted, this catalog shoe business was not originally built around social media, but that is how their growth exploded. The company was turning its employees into Influencers with customers in all manner of business, while doing it with transparency. Beyond this, the company started with a focus on conducting customer service in new, different and better ways that were sometimes more expensive in the short-term, but were viewed as investments in building long-term relationships with life-long customers. This philosophy is at the heart of why transparent Influencer Marketing and word of mouth advertising are so effective when done well and given time to bloom.
Having company secrets, doing what's good for shareholders but bad for consumers, and marketing through trickery, hype and manipulation are outdated business practices. With consumers now having as much or more influence than traditional media and advertising, those tactics no longer work. Treat customers badly and people will find out. Once they find out, if you do the right thing to swiftly remedy the situation, they'll forgive and support you. There's more incentive now than ever to behave responsibly all the time and less incentive to do the self-serving things that create public relations messes in the first place.
The companies that are not voluntarily embracing transparent business practices are immediately suspected under the scrutiny of the new world of social media networking. All it takes is one well-connected Influencer to spread the word to his followers about a bad customer relations experience and tens of thousands of people may have that information within minutes. The exponential quality of that one communication is very powerful – and it can serve to do a company harm or good, depending on what is being shared and how the company leadership responds.
We are deeper into the influence economy every day as the social web expands and evolves. The fewer walls your company puts up and more windows it installs to cast daylight on its operations, greater trust and loyalty will emerge among current and future customers. Harnessing the power of the social web can lead to building valuable bonds with key Influencers who love to spread good news – and that is great news for companies who have nothing to hide.
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Jeremy Lin is close to returning from knee surgery,nike shoes but Iman Shumpertbuhushfe4545was lost with a torn knee ligament in Game 1.A day after the Dallas teamNike T90 that beat them in the finals was swept by Oklahoma City, the Heat failed in their attempt for their first sweep since beating Washington in the 2005 Eastern Conference semifinals.Nike CTR360The series was on pace to be one of the most lopsided in NBA history through three games, but this one was within four points the entire fourth quarter,Nike Air Force the crowd at Madison Square Garden growing louder with every play that moved the Knicks closer to their first playoff win in 11 years.
A wrap of the NBA playoffs for Sunday,woolrich outlet May 6.Knicks 89, Heat 87NEW YORK -- There was an expectation that the New York Knicks' season would end Sunday afternoon.There was, Woolrich Jassenin fact, an ending on the court at Madison Square Garden, buhushfe4545but it wasn't that one.Neither the Knicks' season nor their Eastern Conference quarterfinal series with the Miami Heat concluded, Wholesale Sunglassesbut the Knicks' playoff losing streak is officially history.Behind 41 points from Carmelo Anthony and 20 points and 10 rebounds from a returning Amar'e Stoudemire, Armani SunglassesNew York won its first playoff game in over a decade, scoring an 89-87 victory over the Heat. Miami still leads the best-of-seven series three games to one.
LeBron James had 27 points and Dwyane Wade 22 for the Heat,woolrich outlet who became the first team to lose a playoff game to the Knicks since April 29, 2001, when New Woolrich JassenYork defeated the Toronto Raptors 97-89.The Knicks and Heatbuhushfe4545battled back and forth throughout the fourth quarter,Woolrich ParkaH with neither team leading by more than four points, until the teams headed into the final minute deadlocked at 84.woolrich jacken With the Garden crowd hitting a fever pitch as the shot clock dwindled toward zero,woolrich onlineAnthony drilled a 3-pointer for his 40th point and an 87-84 lead.
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The Heat called timeout, but the best shot they could get was a fading Wade 3-pointer that rang off the iron, and time expired as the ball came down, followed by streamers to celebrate the end of New York's 13-game playoff losing streak,buhushfe4dior shoes545the longest in NBA history.At the start, the Knicks took an early 1-0 lead on a Landry Fields free throw,dior shoes for men but the Heat responded with eight unanswered points. The Knicks, Dior Homme Sneakerhowever, battled back, staging an 8-0 run of their own to take a 15-12 lead with 3:49 left in the first quarter. dior mens shoesThe last six points of that run were scored by Stoudemire, dior sneakerwho finished the first quarter with eight points, four rebounds and an assist.dior hommeThe Knicks held a 20-18 advantage after 12 minutes.
PHILADELPHIA — The Chicago Bulls Cheap Chi Hair Straightenerhave reachedbuhushfe4545 the point where rallying cries suddenly meet reality, where the devastation of the past two weeks
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The league's best argument may be the simplest:oakley Sunglasses truth is an absolute defense to defamation. The problem for the league in making such an argument is that, through the discovery process,cheap Oakley sunglassesbuhushfe4545 it would likely have to disclose information it does not want to reveal. For instance, the league may have to divulge it's sources of information,wholesale sunglasses including the identifies of players and coaches who were informants. The backlash of such disclosures could be considerable.cheap Ray Ban sunglasses Moreover, much like the Mitchell Report has been criticized for relying on disreputable persons, rayban Sunglassesexpect similar critiques if the same proves true of the NFL's Bounty Report.
WASHINGTON — Financial markets will likelyDr Dre Beats stumble this week after elections in Greece and France cast a pall of uncertainty over Europe’s efforts to solve its debt crisis.On Sunday night, the euro plunged to $1.2988, a nearly five-month low.Greek voters on Sunday voted mostly for two parties thatbuhushfe4545Dr Dre Headphones want to change the nation’s international bailout terms or even overturn its rescue deal, according to early projections of the election results. Greece won’t have a government until parties with divergent worldviews Dre Beats Headphonescan form a governing coalition.Greek voters are reacting against spending cuts imposed on the recession-weary nation by the international lenders whose bailouts are keeping it afloat.
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DALLAS (AP) - The Dallas Mavericks never seemed as Luxury Watchesthough they were really defending an NBA title. It certainly wasn't the same team that raised the trophy a year ago.Circumstances changed after Dirk Nowitzki and the Mavericks buhushfe4545Swiss Watcheswon their first championship only 11 months ago, Automatic Watchesand celebrated in South Beach before a parade through downtown Dallas.There was the NBA lockout that led to a new collective bargaining agreement with different rules that affected how owner Mark Cuban put together his roster, Quartz Watchesand strategically let go of some big pieces. There was the rushed and condensed regular season for the league's oldest team,Rotary Watchesalong with the reality drama with early departed Lamar Odom.
The center who led the Lakers to three consecutivenew balance stores NBA titles (2000-02), feuded with Kobe Bryant, then paired to win a ring with Miami's New Balance Running ShoesDwyane Wade in 2006 before retiring last year is now an analyst on TNT's Emmy-winning "Inside the NBA.buhushfe4545"With new balance outletwalking shoesTNT providing blanket playoff coverage, including the Clippers-Memphis game Monday, O'Neal,new balance walking shoes who works along with Charles Barkley, Kenny Smith and Ernie Johnson, strove to provide a candid and entertaining perspective on league developments.
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Let's put you on the spot right away.Air swimmers Who'll be in the Finals and why?"Like a lot of people, Miami and the [San Antonio] Spurs. I think it'll be either the Air Swimmers sharkSpurs or the Lakers. L.A. is the only team that matches up with the Spurs. With Miami, Wade is the leader of the team, and LeBron [James] is the most celebrated player. They'll go as far as D-Wade can take them. Flying fish toyHe likes the role of, 'Oh, you guys forgot about me? Watch this.' He has the know-how to win a title. He failed last year. He doesn't like to lose twice."
Spencer Hawes scored 22 points and Andre Iguodalabeats by dredr dre beats headphones had 14 points and 12 rebounds for the Sixers.The Bulls, without star guard Derrick Rose (knee) and starting center Joakim Noah (ankle),monster beats by dre studioled by six in the third quarter and were within one,buhushfe4545 at 74-73, on a basket by Taj Gibson with 4:33 left.But Holiday,cheap beats by dre who had missed 13 of his first 14 shots, made back-to-back three-pointers to push the lead to 80-73. Chicago sliced the deficit to two on two occasions after that, beats by dre headphonesthe last time at 82- 80 with 1:47 remaining. But Holiday made a pair of free throws with 51.5 seconds to play, and Iguodala did the same with 26.6 seconds remaining.
After a basket by Luol Deng, Evan Turner made a foul shot,CHI Flat Iron and Jodie Meeks nailed two with 10.6 seconds left.Holiday finished 7-for-23 from the floor. CHI Flat IronsThe Sixers shot 39.2 percent as a team, but made 22-for-31 free throws. buhushfe4545Chicago was 11-for-14 at the line.Carlos Boozer had 23 points and 11 rebounds for the Bulls.CHI Hair Straighteners C.J. Watson scored 17 points, and Gibson finished with 14 points and 12 rebounds.Hawes scored eight points as the Sixers broke out to an 18-8 lead early in the game.CHI Hair Straightener But the Bulls rallied behind Gibson, taking their first lead at 42-41 late in the first half.
LeBron James scored 27 for the Heat, ghd straighteners who will try to close buhushfe4545 it out in Game 5 at home on Wednesday. Dwyane Wade had 22, but missed a 3-pointer ghdswith 1.6 seconds left that would have given Miami a lengthy rest before starting the second round.Wade's errant shot set off a loud celebration from Knicks fans who hadn't seen their team win in the postseason since ghd Hair Straightenersbeating the Toronto Raptors in Game 3 of a best-of-five series. It didn't look as if the victory would come in this series,ghd NZ after the Knicks had been blown out by 20 points per game in the first three games.
Streamers fell from the ceiling buhushfe4545as the players walked off the court,Dre Headphones with the Knicks now needing a solution at point guard when they go back to Miami after Davis was carted off on
Monster Turbine a stretcher with his severe knee injury.Jeremy Lin is close to returning from knee surgery, but Iman Shumpert was lost with a torn knee ligament in Game 1.A day after the Dallas team that beat them in the finals was swept by Oklahoma City, Dr Dre Headphones the Heat failed in their attempt for their first sweep since beating Monster Beats Dr DreWashington in the 2005 Eastern Conference semifinals.
Derrick Rose, the reigning league most valuable player,Ghd Hair Straightener has been relegated to offering support by delivering the game ball before opening tip, as he did before Game 2. Center Joakim Noah has been forced to pump up his teammates whileGhd Hair Straighteners wearing a suit and a walking boot, as he did during Game 4.“We’re all upset.Ghd Straightener" We’re all down. We’re just all going to keep on fighting,Ghd Straighteners” Bulls all-star forward Luol Deng said as his team prepares to host Game 5 at United Center on Tuesday. “No matter how it goes out there, we’re all going to play hard.Ghd Flat Iron Even though we’ve got people down, we’re down 3-1, the belief is still in there.”
Henry Abbott, ESPN.com: Fact. SOUL by Ludacris John Hollinger called it back when Manu Ginobili was hurt: Don't sleep on the Spurs, he said. Now that the playoffs are in fullsoul headphonesswing, they're the one team you can sleep on. By that I mean,buhushfe4545 if you fall asleep watching TV, you wouldn't wonder about the outcome. The Spurs have been so strong that it appears only ludacris soulthe Thunder or Heat at full strength are impediments to another title.
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And after a strong performance in his only New Balance Shoesdebate with the tough-tongued Sarkozy, Hollande's looking ready to slip right into his new role as head of state.joes new balance"The change ... starts now,buhushfe4545" he said in his victory speech.After a bitter campaign and five years under the often-divisive Sarkozy, Hollandenew balance outletpromised to be the "president of everyone" and not just those who voted for him."There is just one France ... one single nation, united in the same destiny,"newbalance Hollande said.He promised to reduce the budget deficit and preserve the French social model,joes new balance outletand said youth and justice are his two top commitments.
Affable, soft-spoken and witty,Monster Beats by Drethe president-elect has built his reputation as a manager and consensus-builder rather than as a visionary. Monster Beats by Dr DreHe's never held high government office,Monster Beats Studio despite a 30-year career in French politics.buhushfe4545An image makeover during the campaign — slimming down and donning more fashionableMonster Beats Pro suits and eyeglasses — was a bid for greater presidential gravitas.His girlfriend, Valerie Trierweiler,Monster Turbinea well-dressed and impeccably buhushfe4545coiffed political journalist, is also seen as an asset to the presidential ticket.Monster Beats SoloHollande promises to be a "normal" president, signaling a dramatic change of tone both at home and abroad for the French president after five years in which Sarkozy ruffled feathers with his aggressive, brash personality.
A high point in this New Era Snapback Hatstransformation came during the televised debate May 2.buhushfe4545Hollande teed off on a presenter's question about what kind of president he'd be, tipping back in his chair, folding his arms,Nba Snapback Hats and launching into a litany of points starting with the phrase: "As president of the Republic, new era fitted hatsI ..."The gutsy performance was one of the most talked about moments of the rough-and-tumble debate,Nba Snapback Hats and went a long way to making Hollande look presidential in the eyes of the French.
Jeremy Lin is close to returning from knee surgery,nike shoes but Iman Shumpertbuhushfe4545was lost with a torn knee ligament in Game 1.A day after the Dallas teamNike T90 that beat them in the finals was swept by Oklahoma City, the Heat failed in their attempt for their first sweep since beating Washington in the 2005 Eastern Conference semifinals.Nike CTR360The series was on pace to be one of the most lopsided in NBA history through three games, but this one was within four points the entire fourth quarter,Nike Air Force the crowd at Madison Square Garden growing louder with every play that moved the Knicks closer to their first playoff win in 11 years.
A wrap of the NBA playoffs for Sunday,woolrich outlet May 6.Knicks 89, Heat 87NEW YORK -- There was an expectation that the New York Knicks' season would end Sunday afternoon.There was, Woolrich Jassenin fact, an ending on the court at Madison Square Garden, buhushfe4545but it wasn't that one.Neither the Knicks' season nor their Eastern Conference quarterfinal series with the Miami Heat concluded, Wholesale Sunglassesbut the Knicks' playoff losing streak is officially history.Behind 41 points from Carmelo Anthony and 20 points and 10 rebounds from a returning Amar'e Stoudemire, Armani SunglassesNew York won its first playoff game in over a decade, scoring an 89-87 victory over the Heat. Miami still leads the best-of-seven series three games to one.
LeBron James had 27 points and Dwyane Wade 22 for the Heat,woolrich outlet who became the first team to lose a playoff game to the Knicks since April 29, 2001, when New Woolrich JassenYork defeated the Toronto Raptors 97-89.The Knicks and Heatbuhushfe4545battled back and forth throughout the fourth quarter,Woolrich ParkaH with neither team leading by more than four points, until the teams headed into the final minute deadlocked at 84.woolrich jacken With the Garden crowd hitting a fever pitch as the shot clock dwindled toward zero,woolrich onlineAnthony drilled a 3-pointer for his 40th point and an 87-84 lead.
The ensuing Heat possessioncoach outletstoresaw Chris Bosh throw the ball away, resulting in a backcourt violation and a Knicks possession. Anthony tried for another 3-pointer, drawing a foul on Shane Battier.coach outlet storesAnthony missed buhushfe4545his first two foul Coach Outletshots but connected on the third to give New York a four-point lead with 26 seconds left.With his team in trouble, James raced back the other way and completed a three-point play,Coach Bags Outletdrawing the sixth foul on Knicks center Tyson Chandler in the process.Coach Poppy Bags Stoudemire subsequently drew a foul and hit one of two free throws to make it 89-87.
The Heat called timeout, but the best shot they could get was a fading Wade 3-pointer that rang off the iron, and time expired as the ball came down, followed by streamers to celebrate the end of New York's 13-game playoff losing streak,buhushfe4dior shoes545the longest in NBA history.At the start, the Knicks took an early 1-0 lead on a Landry Fields free throw,dior shoes for men but the Heat responded with eight unanswered points. The Knicks, Dior Homme Sneakerhowever, battled back, staging an 8-0 run of their own to take a 15-12 lead with 3:49 left in the first quarter. dior mens shoesThe last six points of that run were scored by Stoudemire, dior sneakerwho finished the first quarter with eight points, four rebounds and an assist.dior hommeThe Knicks held a 20-18 advantage after 12 minutes.
PHILADELPHIA — The Chicago Bulls Cheap Chi Hair Straightenerhave reachedbuhushfe4545 the point where rallying cries suddenly meet reality, where the devastation of the past two weeks
Chi Hair Straightenerbecomes overwhelming, and where expectations of winning a championship when Chi Flat Ironsthe playoffs began are overshadowed by a desire to merely get out of the firstChi Flat Ironround.Down three-games-to-one to the Philadelphia 76ers, the Bulls are oneCheap Chi Flat Ironloss from becoming only the fifth No. 1 seed in NBA history to get upset by the eighth seed.
The league's best argument may be the simplest:oakley Sunglasses truth is an absolute defense to defamation. The problem for the league in making such an argument is that, through the discovery process,cheap Oakley sunglassesbuhushfe4545 it would likely have to disclose information it does not want to reveal. For instance, the league may have to divulge it's sources of information,wholesale sunglasses including the identifies of players and coaches who were informants. The backlash of such disclosures could be considerable.cheap Ray Ban sunglasses Moreover, much like the Mitchell Report has been criticized for relying on disreputable persons, rayban Sunglassesexpect similar critiques if the same proves true of the NFL's Bounty Report.
WASHINGTON — Financial markets will likelyDr Dre Beats stumble this week after elections in Greece and France cast a pall of uncertainty over Europe’s efforts to solve its debt crisis.On Sunday night, the euro plunged to $1.2988, a nearly five-month low.Greek voters on Sunday voted mostly for two parties thatbuhushfe4545Dr Dre Headphones want to change the nation’s international bailout terms or even overturn its rescue deal, according to early projections of the election results. Greece won’t have a government until parties with divergent worldviews Dre Beats Headphonescan form a governing coalition.Greek voters are reacting against spending cuts imposed on the recession-weary nation by the international lenders whose bailouts are keeping it afloat.
Also Sunday, French President Nicolas Sarkozy lost in a ralph lauren pascherrunoff election to Socialist candidate Francois Hollande. polo ralph lauren hommeHollande has criticized France’s austerity program and wants to encourage growth by boosting government spending.buhushfe4545Sunday’s votes raise serious doubtsRalph Lauren Polo about whether voters will swallow the current plan of international bailouts coupled with severe cost-cutting, economists said.Many believe the austerity program is necessaryRalph Lauren France to keep bond investors from panicking about the possibility that more European nations will default or require bailouts. But a growing number, like Hollande, say the cuts have been too much, too fast.Maillot de Bain They say the region’s economy can’t return to growth unless governments stop tightening the fiscal noose and start spending again to create demand.
DALLAS (AP) - The Dallas Mavericks never seemed as Luxury Watchesthough they were really defending an NBA title. It certainly wasn't the same team that raised the trophy a year ago.Circumstances changed after Dirk Nowitzki and the Mavericks buhushfe4545Swiss Watcheswon their first championship only 11 months ago, Automatic Watchesand celebrated in South Beach before a parade through downtown Dallas.There was the NBA lockout that led to a new collective bargaining agreement with different rules that affected how owner Mark Cuban put together his roster, Quartz Watchesand strategically let go of some big pieces. There was the rushed and condensed regular season for the league's oldest team,Rotary Watchesalong with the reality drama with early departed Lamar Odom.
The center who led the Lakers to three consecutivenew balance stores NBA titles (2000-02), feuded with Kobe Bryant, then paired to win a ring with Miami's New Balance Running ShoesDwyane Wade in 2006 before retiring last year is now an analyst on TNT's Emmy-winning "Inside the NBA.buhushfe4545"With new balance outletwalking shoesTNT providing blanket playoff coverage, including the Clippers-Memphis game Monday, O'Neal,new balance walking shoes who works along with Charles Barkley, Kenny Smith and Ernie Johnson, strove to provide a candid and entertaining perspective on league developments.
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